Nintendo was one of the first companies in gaming to price its games at $80. This premium price surprised many players. Last week, Nintendo shared its financial report for the last fiscal year. During this time, President Shuntaro Furukawa talked about Nintendo's game pricing standards in a Q&A session with investors.
An investor inquired: "What is Nintendo's pricing strategy for hardware and software in the future? Since Switch 2's hardware and software costs more than the original Switch, will Nintendo keep flexible pricing? Or will it make careful choices based on how sensitive consumers are to prices?
Furukawa said, "We set the prices of Switch 2 products after looking at many factors in each region." When we set hardware prices, we look at more than just manufacturing costs. We look at how consumers view prices. We also consider the big changes in exchange rates since the Switch launched. Additionally, we take into account the different market conditions in each region.
For software pricing, we also consider cost increases. These can come from larger game file sizes and longer development cycles. Moving forward, we will continue to carefully evaluate each title individually to determine appropriate software pricing. Regarding hardware pricing, special considerations such as import tariffs also apply. We will make final decisions through meticulous and repeated discussions, considering all these factors.
